Title:
Consumer behavior : buying, having, and being / Michael R. Solomon.
Author:
Solomon, Michael R., author.
General Notes:
Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education 2020, Adaption from the United States edition, entitled Consumer behavior, 13th edition, ISBN 978-0-135-22569-1 by Michael Solomon, published by Pearson Education 2020
Publisher:
Pearson,
Publication Place:
Harlow, England :
ISBN:
9781292318103
1292318104
Subject:
Consumer behavior.
Consommateurs -- Comportement.
Consumer behavior.
Business and Management.
Consumer behavior
Edition:
Thirteenth edition, global edition
Contents:
Foundations of consumer behavior -- Internal influences on consumer behavior -- Choosing and using products -- Consumers in their social and cultural settings.
Physical Description:
640 pages : illustrations (some color) ;
Publication Date:
[2020]
2020
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