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Title: Corporate reputation : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper.
Psychological and behavioral aspects of risk series
Psychological and behavioral aspects of risk series.
Main Entry: Burke, Ronald J.
Martin, Graeme.
Cooper, Cary L.
Publisher: Gower ; Ashgate Pub.,
Publication Date: �2011.
Publication Place: Farnham, Surrey : Burlington, VT :
ISBN: 9780566092053
0566092050
9781409423270
1409423271
Subject: Corporate image.
Brand name products -- Management.
Corporations -- Public relations.
Organizational effectiveness.
Performance -- Management.
Brand name products -- Management.
Corporate image.
Corporations -- Public relations.
Organizational effectiveness.
Performance -- Management.
Prestige
Strategisches Management
Unternehmen
Business and Management.
Series: Psychological and behavioral aspects of risk series
Psychological and behavioral aspects of risk series.
Contents: Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger [and others] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick.
Cover Image: http://images.amazon.com/images/P/1409423271.jpg
http://images.amazon.com/images/P/9780566092053.jpg
http://images.amazon.com/images/P/9781409423270.jpg
http://images.amazon.com/images/P/0566092050.jpg

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Yarmouk General HD59.2 .C685 2011 Normal Circulation Available YU578713 Book