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Title: The impact of social media marketing on building brand loyalty through customer engagement in Jordan / by Khaled Jamal Al-Fassed ; Supervised by Prof. Sulieman I Al-Hawary. أثر تسويق وسائل التواصل الاجتماعية على خلق الولاء للعلامة التجارية في الاردن من خلال انغماس العميل
أثر تسويق وسائل التواصل الاجتماعية على خلق الولاء للعلامة التجارية في الاردن من خلال انغماس العميل أثر تسويق وسائل التواصل الاجتماعية على خلق الولاء للعلامة التجارية في الاردن من خلال انغماس العميل
Author: Al-Fassed, Khaled Jamal .
Al-Hawary ,Sulieman I. supervisor.
Al-Bayt University (AlMafraq, Jordan) Faculty of finance and business administration. ,Department of Business Administration.
General Notes: Keyword: Social media marketing communication, Brand loyalty, Customers engagement, Jordanian universities. , Keyword: Social media marketing communication, Brand loyalty, Customers engagement, Jordanian universities.

Subject: Internet marketing.
Brand loyalty
Social media
Management
Customer loyalty.
Advertising -- Brand name products.
Branding (Marketing)
Dissertation Note: Thesis (M.A in Business Administration )--Al-Bayt University (AlMafraq, Jordan), Faculty of finance and business administration,Department of Business Administration , 2019.

Physical Description: CD-ROM1 : PDF.

Publication Date: 2019.

	Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
	Theses & Disertations	Thesis	658.827 F249	No Circulation	Available	1	JUF0831135	Compact Disc Read-only Memory