Title:
Essentials of strategic management: the quest for competitive advantage / John E. Gamble, Texas A&M University-Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama.
Author:
Gamble, John (John E.), author.
Thompson, Arthur A., 1940- author.
Peteraf, Margaret Ann, author.
General Notes:
Revised edition of the authors' Essentials of strategic management, [2017]., Revised edition of the authors' Essentials of strategic management, [2017].
Publisher:
McGraw-Hill Education,
Publication Place:
New York, NY :
ISBN:
9781259927638
1259927636
9781260092271
1260092275
9781260261547
1260261549
Subject:
Strategic planning.
Business planning.
Competition.
Strategic planning -- Case studies.
BUSINESS & ECONOMICS / Management.
Business planning.
Competition.
Strategic planning.
Case studies.
Edition:
Sixth Edition.
Contents:
PART ONE: CONCEPTS AND TECHNIQUES FOR CRAFTING AND EXECUTING STRATEGY -- Section A: Introduction and Overview -- 1 Strategy, Business Models, and Competitive Advantage -- 2 Strategy Formulation, Execution, and Governance -- Section B: Core Concepts and Analytical Tools -- 3 Evaluating a Company's External Environment -- 4 Evaluating a Company's Resources, Capabilities, and Competitiveness -- Section C: Crafting a Strategy -- 5 The Five Generic Competitive Strategies -- 6 Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations -- 7 Strategies for Competing in International Markets -- 8 Corporate Strategy: Diversification and the Multibusiness Company -- 9 Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy -- Section D: Executing the Strategy -- 10 Superior Strategy Execution-Another Path to Competitive Advantage – Appendix Key Financia; Ratios: How To Calculate Them and What they Mean -- PART TWO: CASES IN CRAFTING AND EXECUTING STRATEGY -- Case 1 Airbnb, Inc., in 2017 -- Case 2 Costco Wholesale in 2017: Mission, Business model and Strategy -- Case 3 Competition in the Craft Brewing Industry in 2017 -- Case 4 Fitbit, Inc., In 2017: Can it Revive Its Strategy and Reverse Mounting Losses? -- Case 5 lululemon athletica, inc., in 2017: Is the Company of the Path to Becoming a High Performer Once Again? -- Case 6 Gap, Inc., Can It Develop a Strategy to Connect with Consumers in 2017? -- Case 7 GoPro in 2017: Will its Turnaround Strategy Restore Profitability? -- Case 8 Ricoh Canada -- Case 9 Mondelez International’s Diversification Strategy in 2017: Has Corporate Restructuring Benefited Shareholders? -- Case 10 Robin Hood -- Case 11 Rosen Hotels & Resorts -- Case 12 TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility
Physical Description:
xxxiii, 393 pages : color illustrations ;
Publication Date:
2019.
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