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Title: MKTG9 / [Charles W. Lamb, Joseph F. Hair, Carl McDaniel]. MKTG 9
MKTG 9 MKTG 9
MKTG nine MKTG 9
Marketing 9 MKTG 9
MKTG : principles of marketing MKTG 9
Author: Lamb, Charles W.
Hair, Joseph F.
McDaniel, Carl, Jr., 1941-
General Notes: Caption title., Caption title.

Publisher: Cengage Learning,
Publication Place: Boston, MA :
ISBN: 9781285860169
1285860160
Subject: Marketing.
Marketing.
Edition: Student edition
Contents: Pt. 1. The world of marketing. An overview of marketing ; Strategic planning for competitive advantage ; Ethics and social responsibility ; The marketing environment ; Developing a global vision -- pt. 2. Analyzing marketing opportunities. Consumer decision making ; Business marketing ; Segmenting and targeting markets ; Marketing research -- pt. 3. Product decisions. Product concepts ; Developing and managing products ; Services and nonprofit organization marketing -- pt. 4. Distribution decisions. Supply chain management ; Marketing channels ; Retailing -- pt. 5. Promotion and communication strategies. Marketing communications ; Advertising, public relations, and sales promotion ; Personal selling and sales management ; Social media and marketing -- pt. 6. Pricing decisions ; Pricing concepts ; Setting the right price.

Physical Description: viii, 423, [48] pages : color illustrations ;

Electronic Location: https://www.loc.gov/catdir/enhancements/fy1610/2014953380-b.html
https://www.loc.gov/catdir/enhancements/fy1610/2014953380-d.html
https://www.loc.gov/catdir/enhancements/fy1610/2014953380-t.html

Publication Date: [2016]

Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
German	General	HF5415 L36 2016	Normal Circulation	Available	1	GJU032913	Book
German	General	HF5415 L36 2016	Normal Circulation	Available	2	GJU032910	Book