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Title: International marketing / Philip R. Cateora (Fellow, Academy of International Business, University of Colorado), Mary C. Gilly (University of California, Irvine), John L. Graham (University of California, Irvine), R. Bruce Money (Bringham Young University).
Author: Cateora, Philip R., author.
Gilly, Mary C., author.
General Notes: Includes bibliographical references and index.
This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
Publisher: McGraw-Hill Education,
Publication Place: New York, NY :
ISBN: 1259253066
9781259253065
Subject: Export marketing.
International business enterprises.
Export marketing.
International business enterprises.
Business and Management.
Business and Management.
Edition: Seventeenth edition, McGraw-Hill Education International edition.
Physical Description: xxxvi, 662 pages : color illustrations ;
Publication Date: [2016]
�2016

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Muta Main Library General 658.84 CAT Normal Circulation Available 1 MU20105796 Book