Catalogue Search

E-Journal Federated Search

Search Library Catalog

Options

Refine

Start Over

Show details

Duplicate Items

Add to My List

Request

Sorts and Limits

Sorts:

Title: Consumer behaviour : a European perspective / Michael R. Solomon, Gary J. Bamossy, Soren Askegaard, Margaret K. Hogg. Consumer behavior
Consumer behavior Consumer behavior
Always learning Consumer behavior
Author: Solomon, Michael R., author.
Bamossy, Gary J., 1949- author.
General Notes: Revised edition of Consumer behaviour, 2013., Revised edition of Consumer behaviour, 2013.

Publisher: Pearson,
Publication Place: Harlow, England :
ISBN: 9781292116723
1292116722
9781292063423 (PDF)
9781292144184 (ePub)
Subject: Consumer behavior -- Europe.
Consumer behavior.
Verbraucherverhalten
Entscheidungsverhalten
Business and Management.
Business and Management.
Europe.
Europa
Series: Always learning
Edition: Sixth Edition.
Contents: Preface -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and disposing -- How consumers see the world and themselves -- Perception -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and sound media -- European family structures, household decision-making and age cohorts -- Income and social class -- Culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Consumption and european consumers -- Glossary -- Indexes.

Physical Description: xxv, 706 pages : illustrations ;

Publication Date: [2016]

	Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
	Balqa	General	658.8342 C 6624	Normal Circulation	Available	1	BU201017887	Book