Welcome
Copyright © SirsiDynix. All rights reserved.
branding logo
University of Jordan
user_choices_background_image
Welcome
login container bottom
Catalogue Search
E-Journal Federated Search
Search Library Catalog
Duplicate Items
Add to My List

Print
Request
Sorts and Limits

Title: Marketing in the digital age / John O'Connor, Eamonn Galvin.
Marketing and information technology.
Author: O'Connor, John, 1960-
Galvin, Eamonn.
O'Connor, John, 1960- Marketing and information technology.
General Notes: Revised edition of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997., Revised edition of: Marketing and information technology : the strategy, application and implementation of IT in marketing / John O'Connor, Eamonn Galvin. 1997.
Publisher: Financial Times/Prentice Hall,
Publication Place: Harlow, England ; New York :
ISBN: 0273641956
9780273641957
Subject: Internet marketing.
Internet marketing.
Marketing.
Informatietechnologie.
Informatiesystemen.
Informationssystem
Managementinformationssystem
Marketing
Online-Marketing
Marketing sur Internet.
Internet.
Edition: 2nd ed.
Contents: Marketing's challenge -- The arrival of the digital age -- How can marketing respond? -- Conducting marketing research -- Creating customer insight -- Creating the customer database -- Database marketing and direct marketing -- Relationship marketing -- Product -- more variety, faster -- Price -- what are you prepared to pay? -- Place -- your place or mine? -- Promotion -- the market of one -- Improving sales force effectiveness -- Delivering customer service and support -- Developing marketing systems that work.
Physical Description: xiv, 216 pages : illustrations ;
Formatted Contents Note: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
Electronic Location: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016756661&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016756661&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=724314&custom_att_2=simple_viewer
Publication Date: 2001.

Results 1 - 1 of 1
  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
Muta Main Library General 658.84 CON Normal Circulation Available 1 MU20105655 Book