Title:
Consumer behavior : buying, having, and being / Michael R. Solomon.
Author:
Solomon, Michael R., author.
General Notes:
Includes bibliographical references and index.
Foundations of consumer behaviour; Buying, having, and being: and introduction to consumer behaviour; Consumer and social well-being; Internal influences on consumer behaviour; Perception; Learning and memory; Motivation and affect; The self: mind, gender, and body; Personality, lifestyles, and values; Choosing and using products; Attitudes and persuasive communications; Decision making; Buying, using, and disposing; Consumers in their social and cultural settings; Groups and social media; Income and social class; Subcultures; Culture.
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.
Publisher:
Pearson;
Publication Place:
Harlow, England :
ISBN:
9781292153100
1292153105
Subject:
Consumer behavior.
Business and Management.
Edition:
Twelfth edition, global edition.
Contents:
Foundations of consumer behaviour; Buying, having, and being: and introduction to consumer behaviour; Consumer and social well-being; Internal influences on consumer behaviour; Perception; Learning and memory; Motivation and affect; The self: mind, gender, and body; Personality, lifestyles, and values; Choosing and using products; Attitudes and persuasive communications; Decision making; Buying, using, and disposing; Consumers in their social and cultural settings; Groups and social media; Income and social class; Subcultures; Culture.
Physical Description:
623 pages : illustrations ;
Publication Date:
2018.
Log in
Help
