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Title: E-commerce website optimization : why 95% of your website visitors don't buy, and what you can do about it / Dan Croxen-John, Johann van Tonder.
Author: Croxen-John, Dan, author.
Van Tonder, Johann, author.
General Notes: Includes bibliographical references and index.
Introduction to e-commerce website optimization -- The kick-off -- How people buy -- Essential research -- Add depth with further research -- Merchandising analytics -- Creating the optimization plan -- Hypotheses and creative work -- Testing your hypotheses -- Personalization -- Optimizing the optimization -- People and culture -- Multilingual conversion optimization -- Launching a new website.

Publisher: KoganPage,
Publication Place: London :
ISBN: 9780749475383
0749475382
9780749475390
Subject: Internet marketing.
Internet advertising.
Search engines.
Web sites -- Design.
Internet advertising.
Internet marketing.
Search engines.
Web sites -- Design.
Contents: Introduction to e-commerce website optimization -- The kick-off -- How people buy -- Essential research -- Add depth with further research -- Merchandising analytics -- Creating the optimization plan -- Hypotheses and creative work -- Testing your hypotheses -- Personalization -- Optimizing the optimization -- People and culture -- Multilingual conversion optimization -- Launching a new website.

Physical Description: xvi, 231 pages : illustrations ;

Publication Date: 2017.

	Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
	Amman University College	Reference	658.872	No Circulation	Available	1	BUA203051268	Book