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Title: Visualizing Marketing : From Abstract to Intuitive / by S. Umit Kucuk.
Main Entry: Kucuk, S. Umit. auteur.
Publisher: Springer International Publishing Macmillan,
Publication Date: 2017.
Publication Place: Cham :
ISBN: 9783319480275
3319480278
Subject: Business.
Affaires.
Marketing.
Marketing.
Business.
Marketing.
Ressources Internet.
Contents: 1. Marketing and Marketing Mix -- 2. Visualization of Product -- 3. Visualization of Price -- 4. Visualization of Place -- 5. Visualization of Promotion -- 6. Marketing Mix Modeling -- 7. The Transformation of Marketing Mix. .
Related Records: Version imprim�ee : 9783319480268
Cover Image: http://images.amazon.com/images/P/9783319480275.jpg
http://images.amazon.com/images/P/3319480278.jpg

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Amman University College Reference 658.8 No Circulation Available 1 BUA203051261 Book