Title:
Marketing national parks for sustainable tourism / Stephen L. Wearing, Stephen Schweinsberg and John Tower.
Aspects of tourism ;
Aspects of tourism ;
Author:
WEARING, STEPHEN, author.
Schweinsberg, Stephen, author.
Tower, John, author.
General Notes:
Includes bibliographical references and index.
An Environmental Context for Sustainable National Park Marketing -- Mainstream to Alternative Tourism Marketing -- Sustainable Tourism Marketing-A Wicked Policy -- Approaches to Marketing Ephemeral Tourism Experiences -- The Multifaceted Rural, Power and the Marketing of Culture Through Interpretation -- Tragedy of the Commons or Solution for the Commons.
"This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography abnd forestry."--Back cover.
Publisher:
Channel View Publications,
Publication Place:
Bristol ; Buffalo :
ISBN:
9781845415587
1845415582
9781845415570
1845415574
9781845415594
Subject:
National parks and reserves -- Management.
Sustainable tourism.
Tourism -- Environmental aspects.
Series:
Aspects of tourism ; 72
Aspects of tourism ; 72.
Contents:
An Environmental Context for Sustainable National Park Marketing -- Mainstream to Alternative Tourism Marketing -- Sustainable Tourism Marketing-A Wicked Policy -- Approaches to Marketing Ephemeral Tourism Experiences -- The Multifaceted Rural, Power and the Marketing of Culture Through Interpretation -- Tragedy of the Commons or Solution for the Commons.
Physical Description:
xii, 155 pages : illustrations ;
Publication Date:
[2016]
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