Welcome
Copyright © SirsiDynix. All rights reserved.
branding logo
University of Jordan
user_choices_background_image
Welcome
login container bottom
Catalogue Search
E-Journal Federated Search
Search Library Catalog
Duplicate Items
Add to My List

Print
Request
Sorts and Limits

Title: E-marketing / Judy Strauss, Raymond Frost.
Author: Strauss, Judy.
Frost, Raymond, 1960-
General Notes: "International edition"--Covers., "International edition"--Covers.
Previous edition: 2009., "International edition"--Covers.
Publisher: Pearson,
Publication Place: Boston, Mass. :
ISBN: 9780132806466
0132806460
Subject: Internet marketing.
Internet marketing.
Edition: 6th ed.
Contents: E-marketing in context -- past, present, and future -- Strategic E-marketing and performance metrics -- The E-marketing plan -- E-marketing environment -- Building inclusive E-markets -- Ethical and legal issues -- E-marketing strategy -- E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation, and positioning strategies -- E-marketing management -- Product: the online offer -- Price: the online value -- The Internet for distribution -- E-marketing communication tools -- Engaging customers and social media -- Buying digital media space -- Customer relationship management.
Physical Description: 448 pages : illustrations ;
Publication Date: 2012.

Results 1 - 1 of 1
  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
Amman University College Reference 658.8 No Circulation Available 1 BUA203051211 Book