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Title: E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. E-commerce 2016.
E-commerce 2016. E-commerce 2016.
Main Entry: Laudon, Kenneth C., 1944- author.
Traver, Carol Guercio, author.
Publisher: Pearson,
Publication Date: [2017]
Publication Place: Harlow, London :
ISBN: 9781292109961(paperback)
1292109963 (paperback)
Subject: Electronic commerce.
Internet marketing.
Information technology.
Electronic commerce.
Information technology.
Internet marketing.
Edition: Twelfth edition, Global edition.
Contents: 1. Introduction to E-commerce -- 2. E-commerce Infrastructure -- 3. Building an E-commerce Presence -- 4. E-commerce Security and Payment Systems -- 5. E-commerce Business Strategies -- 6. E-commerce Marketing and Advertising -- 7. Social, Mobile, and Local Marketing -- 8. Ethics, Law and E-commerce -- 9. Online Media -- 10. Online Communities -- 11. E-commerce Retailing and Services -- 12. B2B E-commerce.
Cover Image: http://images.amazon.com/images/P/1292109963 (paperback).jpg
http://images.amazon.com/images/P/9781292109961(paperback).jpg

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Hashemite Main Library General 658.84 L 372 Normal Circulation Available 1 HU283038 Book