Title:
Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
Author:
Pride, William M., 1942- author.
Ferrell, O.C.
General Notes:
Includes bibliographical references and indexes.
An overview of strategic marketing -- Planning, implementing, and controlling marketing strategies -- The marketing environment -- Social responsibility and ethics in marketing -- Global markets and international marketing -- E-marketing and customer relationship management -- Marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Business markets and buying behavior -- Product concepts -- Developing and managing products -- Branding and packaging -- Services marketing -- Marketing channels and supply chain management -- Wholesaling and physical distribution -- Retailing and direct marketing -- Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Pricing concepts -- Setting prices.
Publisher:
Houghton Mifflin Co.,
Publication Place:
Boston :
ISBN:
0618474455
9780618474455
0618474463
9780618474462
Subject:
Marketing.
Marketing.
Edition:
Library ed.
Contents:
An overview of strategic marketing -- Planning, implementing, and controlling marketing strategies -- The marketing environment -- Social responsibility and ethics in marketing -- Global markets and international marketing -- E-marketing and customer relationship management -- Marketing research and information systems -- Target markets: segmentation and evaluation -- Consumer buying behavior -- Business markets and buying behavior -- Product concepts -- Developing and managing products -- Branding and packaging -- Services marketing -- Marketing channels and supply chain management -- Wholesaling and physical distribution -- Retailing and direct marketing -- Integrated marketing communications -- Advertising and public relations -- Personal selling and sales promotion -- Pricing concepts -- Setting prices.
Physical Description:
xxiv, 610, [99] pages : color illustrations, color maps ;
Publication Date:
أ2006.
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