Title:
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference / edited by Leroy Robinson, Jr.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Main Entry:
Robinson, Jr., Leroy. editor.
SpringerLink (Online service)
Publisher:
Springer International Publishing : Imprint: Springer,
Publication Date:
2015.
Publication Place:
Cham :
ISBN:
9783319109121
Subject:
Economics.
Marketing.
Leadership.
Economics/Management Science.
Marketing.
Business Strategy/Leadership.
Sales/Distribution/Call Center/Customer Service.
Series:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Contents:
International Consumer Behavior -- Managing Performance in a Sustainable Environment -- Music, Athletes, Simplicity and Organizational Engagement -- Creating Unique Marketing Approaches -- Mood, Religion and Market Orientation -- Exploring the On-line Consumer -- The Online Learning Environment: Delivering Quality? -- Management and Marketing Collaboration I -- Mixing Old and New Media: Insights into Media Selection -- Online Behavior and Value Creation -- Ethics Marketing: Understanding -- Potpurri des Services -- Marketing Buzz and Advertising Copy -- Strategic Marketing Management -- Using Private Labels and Store Atmospheric as Heuristics -- Social Media and Consumer Attitudes -- Conceptualization of Value Co-creation -- The Study of Marketing Institutions -- Managing the Customer Service Experience -- Value Co-creation: Consumer Interactions and Technology -- Branding and Shoppers -- Brands, Governments and Corporations -- The 3 T's: Relationship Importance for Theaters, Tribes and Tourists -- Consumers' Ethical Evaluations and Behaviors -- How Advances in Technology and Sustainability are Changing the Retail Landscape -- Sustainability in the Apparel Supply Chain -- Materialism and Conspicuous Consumption -- Value Co-creation and Digital Environment -- Going "Green" and the Effects on Consumer Evaluations -- Brands and Consumers -- Latin American Marketing Issues II -- Value Co-creation for Firms, Services, and Markets -- Issues in New Technology Usage -- Pedagogical Techniques and the Role of Students in Marketing Education -- Marketing's Role in Supply Chain Success -- Assessing Student Learning & Required Skills -- Celebrity Endorsements and Celebrity Brands -- What Does Brand Image Tell US About Brand Stability? -- Research Frameworks, Influences, and Sustainability Trends -- "The Price Made Me Do It!" Consumer Reactios to Pricing Signals -- Consumer Decision-Making and Learning -- Product and Branding Issues -- Achieving a Sustainable Supply Chain -- Consumer Welfare and Marketing Promotions -- The Challenge of Setting Prices and the Impact of the Firm -- Social Marketing Research: Measures, Analyses, and Implication Issues -- New Frontiers in Marketing Communication -- Can Climate Change Salespeople?.- The Power of Emotions and Norms on Exchange Behavior -- Entrepreneurs, Networks and Success -- International Branding -- The Teaching of Social Media Marketing -- Social Media -- Perspectives on Source Effects -- Corporate Social Responsibility -- Buyers and Sellers -- Intelligence and Salesperson's Effectiveness -- Understanding Customer Loyalty and Customer Value Perceptions -- When Consumers Get Emotional -- Corporate Social Responsibility: Social and Sustainable Marketing -- Managing Supply Chain Relationships -- Exploring the On-line Offering -- eCommerce II -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Marketing Theory and Strategy -- Managing Complexity and Risk in Supply Chains -- Young Consumers -- Consumer Identity and Sense of Self -- Consumer Response to Product Texture, Packaging and Process -- eCommerce I -- Retailing in the Digital Age and Global Marketplace -- Consumer Emotion and Empowerment -- Management and Marketing Collaboration II -- Internationalization and Methodology -- Organizational Technology Usage -- Consumer Concerns, Beliefs, Values, and Attitudes toward Technology -- Cross Cultural Consumer Behavior -- Research Issues in Branding, Proliferations and Segments -- Understanding Retail Employees and Their Impact on Sales Performance -- Orientations, Norms and Experiences -- Issues on Consumer Motivation -- Latin American Marketing Issues I -- Emotions, Intentions and Impulses -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- The Influence of Perceived Control on Consumer Attitudes and Behaviors -- Outstanding Marketing Teacher Award Winners' Presentations.
Related Records:
Springer eBooks
Printed edition: 9783319109114
Cover Image:
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