Title:
Internet-Based Customer Value Management Developing Customer Relationships Online / by Tymoteusz Doligalski.
Management for Professionals,
Management for Professionals,
Author:
Doligalski, Tymoteusz. author.
SpringerLink (Online service)
General Notes:
Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
Customer value management is a managerial approach in which customers are perceived as the company’s asset, the value of which may be measured and increased through the organization of processes around customer relationships. This book deals with the topic of managing customer lifetime value on the internet, and more specifically on including the role of the internet in customer value proposition to enhance stakeholder and shareholder value. This book also discusses the possibilities of internet-based customer value management and presents a model describing the process leading to it. Its uniqueness lies in presenting a managerial approach to customer relationships rather than offering just another tool of e-marketing. The author’s approach is not limited by branches or sectors – differences in customer value management approaches are perceived through a prism of relationships between the company and its customers.
Publisher:
Springer International Publishing : Imprint: Springer,
Publication Place:
Cham :
ISBN:
9783319098555
Subject:
Business.
Marketing.
Information technology.
Business -- Data processing.
Sales management.
Business and Management.
Marketing.
Sales/Distribution.
IT in Business.
Series:
Management for Professionals,
Management for Professionals,
Contents:
Characteristics of the Concept of Customer Value Management -- Influence of the Internet on Value to Customer -- Conceptual Model of Internet-Based Customer Portfolio Building -- Financial Aspects of Customer Value Management.
Physical Description:
IX, 152 p. 9 illus., 2 illus. in color. online resource.
Electronic Location:
http://dx.doi.org/10.1007/978-3-319-09855-5
Publication Date:
2015.
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