Title:
Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner, Gerry McNamara.
The McGraw-Hill Companies
Author:
Dess, Gregory G.
Lumpkin, G. T.
Eisner, Alan B.
General Notes:
Includes bibliographical references and index.
Strategic analysis -- Strategic formulation -- Strategic implementation -- Case Analysis -- Robin Hood -- Edward Marshall Boehm, Inc. -- American International Group and the bonus fiasco -- Pixar -- The casino industry -- Apple, Inc.: Still taking a bite out of the competition? -- Weight Watchers International, Inc. -- Jamba Juice -- Ann Taylor -- Heineken -- QVC -- World Wrestling Entertainment -- Ebay: Expanding into China -- Microfinance: Going global and going public? -- McDonald's -- The movie exhibition industry, 2013 -- Is Dippin' Dots frozen out? -- Johnson and Johnson -- Zynga -- The Boston Beer Company -- Southwest Airlines: Is luv soaring or sour? -- Jetblue Airlines: Getting over the "blues"? -- Beiersdorf AG: Expanding Nivea's global reach -- Louis Vuitton -- Nintendo's WII U -- Backers beware: Kickstarter is not a store -- Samsung electronics -- Proctor & Gamble -- Freshdirect: Is it really fresh? -- General Motors -- Is one Ford really working? -- Campbell: Is the soup still simmering? -- United Way worldwide -- Keurig: Convenience, choice, and competitive brands -- Yahoo!
Publisher:
McGraw-Hill Education,
Publication Place:
New York, NY :
ISBN:
9780077862527 (alk. paper)
007786252X (alk. paper)
9781259247774 (alk. paper)
1259247775 (alk. paper)
0077161084
9780077161088
Subject:
Strategic planning.
Strategisches Management.
Strategic planning.
Series:
The McGraw-Hill Companies
Edition:
Seventh edition.
Contents:
Strategic analysis -- Strategic formulation -- Strategic implementation -- Case Analysis -- Robin Hood -- Edward Marshall Boehm, Inc. -- American International Group and the bonus fiasco -- Pixar -- The casino industry -- Apple, Inc.: Still taking a bite out of the competition? -- Weight Watchers International, Inc. -- Jamba Juice -- Ann Taylor -- Heineken -- QVC -- World Wrestling Entertainment -- Ebay: Expanding into China -- Microfinance: Going global and going public? -- McDonald's -- The movie exhibition industry, 2013 -- Is Dippin' Dots frozen out? -- Johnson and Johnson -- Zynga -- The Boston Beer Company -- Southwest Airlines: Is luv soaring or sour? -- Jetblue Airlines: Getting over the "blues"? -- Beiersdorf AG: Expanding Nivea's global reach -- Louis Vuitton -- Nintendo's WII U -- Backers beware: Kickstarter is not a store -- Samsung electronics -- Proctor & Gamble -- Freshdirect: Is it really fresh? -- General Motors -- Is one Ford really working? -- Campbell: Is the soup still simmering? -- United Way worldwide -- Keurig: Convenience, choice, and competitive brands -- Yahoo!
Physical Description:
1 volume (various pagings) : color illustrations ;
Location/SubLocation:
AHU
Publication Date:
[2014]
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