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Title: Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies / Min Ding, Jehoshua Eliashberg, Stefan Stremersch, editors.
Author: Ding, Min ED.
Eliashberg, Jehoshua JT. ED.
Stremersch, Stefan JT. ED.
General Notes: Includes bibliographical references and index.
Publisher: Springer,
Publication Place: New York :
ISBN: 9781461478003 (hbk.)
1461478006 (hbk.)
Subject: Pharmaceutical industry.
Pharmaceutical policy.
Drugs -- Marketing.
Drug development -- Technological innovations.
Physical Description: vii, 768 p. : ill.
Publication Date: 2014.

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Hashemite Main Library General 338.476151 I 58 Normal Circulation Available 1 HU281954 Book