Title:
Business research methods / William G. Zikmund.
Author:
Zikmund, William G.
General Notes:
Includes bibliographical references and index.
The role of business research -- Theory building -- The research process : an overview -- Problem definition and the research proposal -- Exploratory research -- Secondary data and database search and retrieval systems -- Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork -- Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up -- Ethical issues in business research -- Cases.
Publisher:
Dryden Press,
Publication Place:
Chicago :
ISBN:
0030330785
9780030330780
Subject:
Management -- Research.
Business -- Research.
Empirische Sozialforschung.
Forschung.
Management.
Business -- Research.
Management -- Research.
Edition:
3rd ed.
Contents:
The role of business research -- Theory building -- The research process : an overview -- Problem definition and the research proposal -- Exploratory research -- Secondary data and database search and retrieval systems -- Survey research : an overview -- Survey research : basic methods of communication with respondents -- Observation methods -- Experimental research -- Measurement and scaling concepts -- Attitude measurement -- Questionnaire design -- Sample designs and sampling procedures -- Determination of sample size : a review of the statistical theory -- Fieldwork -- Editing and coding : beginning to transform raw data into information -- Basic data analysis : descriptive statistics -- Univariate statistics -- Bivariate analysis : tests of differences -- Bivariate analysis : measures of association -- Multivariate analysis -- Communicating research results : research report, oral presentation, and research follow-up -- Ethical issues in business research -- Cases.
Physical Description:
xxv, 742 p. : ill. ;
Publication Date:
c1991.
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