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Title: Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn.
Author: Lilien, Gary L., 1946-
Rangaswamy, Arvind.
De Bruyn, Arnaud.
Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets.
General Notes: "Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business.", "Co-sponsored by ISBM, Institute for the Study of Business Markets, Penn State Smeal College of Business."
Publisher: Trafford Publishing,
Publication Place: [Victoria, B.C.] :
ISBN: 1425113141 (pbk.)
9781425113148 (pbk.)
9781425135867 (hardcover)
1425135862 (hardcover)
Subject: Marketing -- Data processing.
Marketing -- Decision making -- Mathematical models.
Marketing -- Decision making -- Data processing.
Marketing -- Informatique.
Marketing -- Prise de dâecision -- Modلeles mathâematiques.
Marketing -- Prise de dâecision -- Informatique.
Computerunterstèutztes Verfahren.
Marketing.
Physical Description: xiv, 210 p. : ill. ;
Publication Date: c2007.

Results 1 - 2 of 2
  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
German General HF5415.125 .L54 2007 Normal Circulation Available 1 GJU020167 Book
German General HF5415.125 .L54 2007 Normal Circulation Available 2 GJU020168 Book