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Title:
Marketing in hospitality and tourism : a consumer focus / Richard Teare ... [et al.].
Author:
Teare, Richard.
General Notes:
Includes bibliographical references and index.
Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver.
Publisher:
Cassell,
Publication Place:
London ; New York, NY :
ISBN:
0304328235
9780304328239
0304328251 (pbk.)
9780304328253 (pbk.)
Subject:
Hospitality industry -- Marketing.
Tourism -- Marketing.
Economics.
Marketing.
Contents:
Consumer decision making / Richard Teare -- Segmenting travel markets / Josef A. Mazanec -- New product research and development / Simon Crawford-Welch -- Strategic marketing communication / Stephen Calver.
Physical Description:
viii, 312 p. : ill. ;
Electronic Location:
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=739264&custom_att_2=simple_viewer
Publication Date:
1994.
Results 1 - 4 of 4
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German
GJU Gifts
TX911.3.M37 1994
Normal Circulation
Available
1
GJU019509
Book
German
GJU Gifts
TX911.3.M37 1994
Normal Circulation
Available
2
GJU025150
Book
German
GJU Gifts
TX911.3.M37 1994
Normal Circulation
Available
3
GJU025100
Book
JU Main Library
General
338.479100688 M345
Normal Circulation
Available
1
JUF0727653
Book