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Title: Twitter marketing : an hour a day / Hollis Thomases ; [foreword by Dave Evans].
Serious skills
Twitter.
Serious skills.
Author: Thomases, Hollis, 1965-
General Notes: Includes index., Includes index.
Publisher: Wiley Pub.,
Publication Place: Indianapolis, Ind. :
ISBN: 9780470562260 (pbk.)
0470562269 (pbk.)
Subject: Internet marketing.
Business communication.
Online social networks.
Twitter.
Series: Serious skills
Serious skills.
Contents: Understanding Twitter -- Who's using Twitter for what? -- Twitter, the multipurpose platform -- Week 1: get on Twitter -- Week 2: find and attract followers -- Week 3: use Twitter search and other tools to improve your experience -- Week 4: track and monitor what Twitter generates for you -- Week 5: develop a successful Twitter strategy -- Week 6: establish goals and get corporate buy-in -- Week 7: get your brand started on Twitter -- Week 8: monitor, measure, and valuate -- Week 9: institutionalize maintenance -- Week 10: prepare for crisis management -- Week 11: develop a direct response promotion for Twitter.
Physical Description: xxiii, 478 p. : ill., maps ;
Location/SubLocation: HU
Electronic Location: http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018928011&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publication Date: c2010.

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  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
Hashemite Main Library General 658.84 T 463 Normal Circulation Available 1 HU280512 Book