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Title: Marketing communications : principles and practice / Philip J. Kitchen.
Author: Kitchen, Philip J.
General Notes: Includes bibliographical references (p. 494-527) and index.
Publisher: International Thomson Business Press,
Publication Place: London :
ISBN: 1861521960
Subject: Communication in marketing.
Marketing.

Physical Description: ix, 534 p. ;
Publication Date: 1999.

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  Agency: Collection: Call No.: Item Type: Status: Item Notes: Barcode: Media Type:
Yarmouk General HF5415.123 .K55 1999 Normal Circulation Available الكتاب موجود في الطابق الأول YU446096 Book
Yarmouk General HF5415.123 .K55 1999 Normal Circulation Available   -21321 Book