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Title: Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
Author: Zeithaml, Valarie A.
Bitner, Mary Jo.
General Notes: Includes bibliographical references and index.

Publisher: Irwin/McGraw-Hill,
Publication Place: Boston :
ISBN: 0072312211
0071169946 (pbk.)
Subject: Service industries -- Marketing.
Customer services.
Marketing.
Services (Industrie) -- Marketing.
Service لa la clientلele.
Marketing.
Edition: 2nd ed.
Physical Description: xxviii, 620 p. : ill. ;

Electronic Location: http://www.loc.gov/catdir/bios/mh042/99029464.html
http://www.loc.gov/catdir/description/mh023/99029464.html
http://www.loc.gov/catdir/toc/mh023/99029464.html

Publication Date: c2000.

Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
Hashemite Main Library	General	658.8 Z 48	Normal Circulation	Available		HU257476	Book
Muta Main Library	General	658.8 ZEI	Normal Circulation	Available	1	MU20085008	Book