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Title: Organizing and implementing the marketing effort : text and cases / Frank V. Cespedes.
Author: Cespedes, Frank V., 1950-
General Notes: Includes bibliographical references and indexes.
Publisher: Addison­Wesley,
Publication Place: Reading, Mass. :
ISBN: 0201510448
Subject: Marketing -- Management -- Case studies.
Sales management -- Case studies.
Physical Description: xiii, 818 p. : ill. ;
Publication Date: c1991.

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Faculty of Arts General 658.802 C422 Normal Circulation Available 1 JUF0400527 Book
Muta Main Library General 658.802 CES Normal Circulation Available 1 MU20061885 Book
Muta Military Library General 658.802 CES Normal Circulation Available 2 MU20061886 Book