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	1. Title: Modern advertising skills / Francis S. King. Author: King, Francis S. Publication: Van Nostrand Reinhold, New York : c1983.
	2. Title: Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. McGraw-Hill series in marketing Author: Wright, John Sherman, 1920- Publication: McGraw-Hill, New York : c1982. Edition: 5th ed.
	3. Title: Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. Author: Wells, William, 1926- Publication: Prentice-Hall International, London : c1989.
	4. Title: Advertising management / David A. Aaker, John G. Myers. Author: Aaker, David A. Publication: Prentice-Hall International, London : c1987. Edition: 3rd ed.
	5. Title: Advertising fundamentals [by] Philip Ward Burton [and] J. Robert Miller. Author: Burton, Philip Ward, 1910- Publication: International Textbook Co. Scranton, [1970]
	6. Title: The want makers : lifting the lid off the world advertising industry : how they make you buy / Eric Clark. Author: Clark, Eric, 1937- Publication: Coronet, Sevenoaks : 1989, c1988.
	7. Title: Advertising : its role in modern marketing / S. Watson Dunn, Arnold M. Barban. Author: Dunn, S. Watson (Samuel Watson), 1918- Publication: Dryden Press, Chicago : c1982. Edition: 5th ed.
	8. Title: Advertising procedure Otto Kleppner's Advertising procedure / Thomas Russell, Glenn Verrill. The Prentice-Hall Series in marketing Author: Kleppner, Otto, 1899- Publication: Prentice-Hall, Englewood Cliffs, NJ : c1986. Edition: 9th ed.
	9. Title: Advertising [by] Maurice I. Mandell. Author: Mandell, Maurice I. Publication: Prentice-Hall Englewood Cliffs, N.J., [1974] Edition: 2d ed.
	10. Title: Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll. Author: Sandage, C. H. (Charles Harold), 1902- Publication: R. D. Irwin, Homewood, Ill. : 1979. Edition: 10th ed.
	11. Title: Advertising theory and practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll. Irwin series in marketing Author: Sandage, C. H. (Charles Harold), 1902- Publication: R.D. Irwin, Homewood, Ill. : 1983. Edition: 11th ed.
	12. Title: Advertising today / Frank Jefkins. Author: Jefkins, Frank William. Publication: International Textbook, Bishopbriggs, Glasgow : 1984. Edition: 3rd ed.
	13. Title: Contemporary advertising / Courtland L. Bov<U+00E9>e, William F. Arens. The Irwin series in marketing Author: Bovâee, Courtland L. Publication: Irwin, Homewood, Ill. : 1989. Edition: 3rd ed.
	14. Title: Advertising : its role in modern marketing / Dean M. Krugman ... [et al.]. The Dryden Press series in marketing Publication: Dryden Press, Fort Worth : c1994. Edition: 8th ed.
	15. Title: Pritikin's testament : miracle ads for big & small advertisers, retailers, and entrepreneurs / by Robert Pritikin. Author: Pritikin, Robert. Publication: Prentice Hall, Englewood Cliffs, N.J. : c1991.
	16. Title: Advertising : principles & practice / William Wells, John Burnett, Sandra Morarity. Author: Wells, William, 1926- Publication: Prentice Hall, Upper Saddle River, N.J. : 2000. Edition: 5th edition.
	17. Title: Advertising / Frank Jefkins. Frameworks Author: Jefkins, Frank William. Publication: Financial Times Prentice Hall, Harlow ; New York : 2000. Edition: 4th ed. / revised by Daniel Yadin.
	18. Title: The Practice of advertising / edited by Normam A. Hart. The Marketing series Marketing series (London, England) Publication: Butterworth-Heinemann, London : 1995. Edition: 4th ed.
	19. Title: The fundamentals of advertising / John Wilmshurst and Adrian Mackay. Author: Wilmshurst, John. Publication: Butterworth-Heinemann, Boston : 1999. Edition: 2nd ed.
	20. Title: Advertising: its role in modern marketing/ Samuel Watson Dunn. Author: Dunn, Samuel Watson. Publication: Holt, Rinchart & Winston, New York: 1969. Edition: ed. 2.
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