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1.
Title:
The essentials of advertising / by Frank Leroy Blanchard.
Author:
Blanchard, Frank Leroy
Publication:
McGraw-Hill, London: 1921.
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2.
Title:
Advertising / John S. Wright , Danial S. Warner.
Author:
Warner, Daniel S.
Publication:
McGraw-Hill, New York: 1966.
Edition:
2nd ed.
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3.
Title:
Kleppner's advertising procedure / J. Thomas Russell , Glenn Verrill , W.Ronald Lane.
Author:
Kleppner, Otto
Publication:
Prentice-Hall, Englewood Cliffs: 1988.
Edition:
10th ed.
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4.
Title:
Advertising directions : trends in visual advertising / edited by Arthur Hawkins and Edward Gottschall.
Author:
Hawkins, Arthur
Publication:
Art Directions Book, New York: 1961.
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5.
Title:
Advertising management/ U c Mathur.
Author:
Mathur, U c.
Publication:
New age international (p) limited publishers, New delhi : 2002.
Edition:
1st ed.
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6.
Title:
Advertising : principles and practice / William Wells , Sandra Moriatry , John Burnett.
Author:
WELLS , William
Publication:
Pearson Education, Upper Saddle River: 2006.
Edition:
7th ed.
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7.
Title:
ADVERTISING MANAGEMENT/ RAJEEV BATRA
Author:
BATRA,RAJEEV
Publication:
PRENTICE HALL, NEWDELHI: 1999
Edition:
Edt. 5
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8.
Title:
THEOPRY AND PROBLEMS OF ADVERTISTING/ HERBERT F HOLTJE
Author:
HOLTJE,HERBERT F
Publication:
MCGRAW HILL, NEWYORK: 1978
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9.
Title:
ADVERTISING TODAY/ FRANK JEFKINS
Author:
JEFKINS,FRANK
Publication:
INTERNATIONAL TEXBOOK COPANY, LONDON: 1984
Edition:
Edt. 3
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10.
Title:
ALINGUISTIC ANALYSIS OF SOME SYNTACTIC TEXTUAL AND PERSUASIVE FEATACTIC OF ADVERTISEMENTS IN/ KAMAL HAMAD R.FARSOUNI
Author:
KAMAL HAMAD R.FARSOUNI
Publication:
UNIVERSITY OF JORDAN, AMMAN: 1993
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11.
Title:
ADVERTISING MEDIA PLANNING: A BRAND MANAGEMENT APROACH/ LARRY D KELLEY
Author:
KELLEY,LARRY D
Publication:
PRENTICE HALL OF INDIA, NEWDELHI: 2004
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12.
Title:
ADVERTISING MANAGEMENT: CONCEPTS AND CASES/ MANENDRA MOHAN
Author:
MOHAN,MANENDRA
Publication:
TATA MCGRAW-HILL, NEW DELHI: 2000
Edition:
Edt. 14
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13.
Title:
ADVERTISING,ITS PLACE IN POLITICAL AND MANAGERAL ECONOMICS/ W.DUNCAN REEKIE
Author:
REEKIE,W.DUNCAN
Publication:
MACMILLAN, LONDON: 1974
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14.
Title:
La seduccion de la opulencia. / Jose Manuel Perez Tornero.
Author:
Tornero , Jose Manuel Perez.
Publication:
Ediciones Paidos, Barcelona: 1992.
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15.
Title:
Advertising : Principles and practice / William Wells John Burnett , Sandra Moriary
Author:
WELLS , William
Publication:
Prentice - Hall, Englwood: 1995.
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16.
Title:
Advertising Regulations S.S,Kaptan.
Author:
Kaptan,S.S.
Publication:
Sarup & sons, New delhi : 2003.
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17.
Title:
Advertising : principles and practice / William Wells , Sandra Moriatry , John Burnett.
Author:
WELLS , William
Publication:
Pearson Education, Upper Saddle River: 2006.
Edition:
7th ed.
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18.
Title:
Management of international advertising : a marketing approach / Dean M. Peebles and John Ryans.
Author:
Peebles, Dean M.
Publication:
Allyn and Bacon, Boston: 1984.
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19.
Title:
How to sell banquets : the key to conference and function promotion / Derek Taylor.
Author:
Taylor, Derek
Publication:
Northwood Books, London: 1979.
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20.
Title:
Advertising management : text and cases / U . C . Mathur.
Author:
MATHUR , U . C
Publication:
New Age International Pub., New Delhi: 2005.
Edition:
2nd ed.
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