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Title
Title:
The brand chartering handbook: how brand organizations learn "living scripts"/ Chris Macrae and co-workers of the world class branding network.
The EIU series
Main Entry:
Macrae, Chris.
co-workers of the world class branding network.
Publisher:
Addison-Wesley,
Publication Date:
1996.
Publication Place:
Harlow:
ISBN:
020-187743-30
Subject:
Brand name products.
New products.
Organizational effectiveness.
Product management.
Series:
The EIU series
Cover Image:
Results 1 - 1 of 1
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Faculty of Arts
General
658.575 M174
Normal Circulation
Available
1
JUF0474497
Book