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Title: Marketing channel strategy : an omni-channel approach / Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary.
Author: Palmatier, Robert W., author.
Sivadas, Eugene, author.
Stern, Louis W., 1935- author.
Ansary, Adel I., author.
General Notes: Previous edition: 2016., Previous edition: 2016.
Publisher: Routledge Taylor & Francis Group,
Publication Place: New York ; London :
ISBN: 9781138593930
1138593931
9780367262099
0367262096
9781000650457 (ePub ebook)
9781000649994 (PDF ebook)
9781000650228 (Mobipocket ebook)
9780429291999 (ebook)
9780367821234
0367821230
Subject: Marketing channels.
Marketing -- Management.
Circuits de distribution.
Marketing -- Gestion.
BUSINESS & ECONOMICS / Marketing / General.
Edition: Ninth edition.
Contents: The omni-channel ecosystem -- Channel basics -- Channel power -- Channel relationships -- Channel conflict -- Retailing structures and strategies -- Wholesaling structures and strategies -- Franchising structures and strategies -- Channels and international markets -- End-user analysis: segmentation and targeting -- Omni-channel strategy.
Physical Description: xxviii, 373 pages : illustrations ;
Publication Date: 2020.
2020

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Yarmouk General HF5415.129 .P35 2020 Normal Circulation Available الكتاب موجود في الطابق الأول YU602231 Book