Welcome
Copyright © SirsiDynix. All rights reserved.
(Build horizon-8.0.1.5407)
Center Of Excellence for Jordanian Public University Library System (COE-JOPULS)
العربية (السعودية)
English (United States)
Log in
Help
Welcome
Jordanian Union Catalogue
360 Search
Search Libraries Catalogue
Simple
Advanced
Power
Community Resource
Search History
My List
My Account
Search
Options
Refine
Start Over
Show details
Hide details
Duplicate Items
Add to My List
Print
Sorts and Limits
Sorts:
None
Author
Publication Date
Publisher
Subject
Title
Title:
Fashion marketing communications / Gaynor Lea-Greenwood.
Author:
Lea-Greenwood, Gaynor.
General Notes:
Includes bibliographical references and index.
Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications.
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"--Page 4 of cover.
Publisher:
John Wiley & Sons, Ltd,
Publication Place:
Chichester :
ISBN:
9781118496176 (ebk)
9781118496152 (ebk)
9781118496169 (ebk)
Subject:
Fashion merchandising.
Communication in marketing.
Business communication.
Mode -- Marchandisage.
Communication en marketing.
Communication dans l'entreprise.
Advertising -- Fashion.
Fashion merchandising.
Business communication.
Communication in marketing.
Fashion merchandising.
Modebranche
Marketingstrategie
Kommunikationsstrategie
Communication en marketing.
Mode.
Marknadskommunikation.
Mode -- marknadsf�oring.
Marketing
Mode
Werbeplanung
Werbetr�ager
Contents:
Introduction -- Marketing strategy -- Tools and media channels -- The power of magazines -- The role of public relations -- Celebrity -- The retail fashion store environment -- Trade marketing communications -- International fashion marketing communications -- Regulatory frameworks -- Assessing the effectiveness of fashion marketing communications -- Future directions in fashion marketing communications.
Physical Description:
xi, 203 pages : color illustrations ;
Publication Date:
2013.
�2013
Results 1 - 2 of 2
Agency:
Collection:
Call No.:
Item Type:
Status:
Copy:
Barcode:
Media Type:
Balqa
General
391.00688 L 4236
Normal Circulation
Available
BU201019339
Book
Irbid University College
General
391.00688 JOH
Normal Circulation
Available
1
BUI205003145
Book