Title:
Retailing management / Michael Levy, Ph. D., Babson College, Barton A. Weitz, Ph. D., University of Florida, Dhruv Grewal, Ph. D., Babson College.
Author:
Levy, Michael, 1950- author.
Weitz, Barton A., author.
Grewal, Dhruv, author.
General Notes:
Includes bibliographical references (pages 622-644) and indexes.
Part 1. The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Part 2. Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Part 3. Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Part 4. Store management -- Managing the store -- Store layout, design and visual merchandising -- Customer service -- Appendix. Starting your own retail business -- Part 5. Cases.
Publisher:
McGraw-Hill Education,
Publication Place:
New York, NY :
ISBN:
9780078028991
007802899X
9781259060663
1259060667
Subject:
Retail trade -- Management.
Retail trade -- Management.
Einzelhandel
Management
Business and Management.
Edition:
Ninth edition.
Contents:
The world of retailing -- Introduction to the world of retailing -- Types of retailers -- Multichannel retailing -- Customer buying behavior -- Retailing strategy -- Retail market strategy -- Financial strategy -- Retail locations -- Retail site location -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management -- Managing the merchandise planning process -- Buying merchandise -- Retail pricing -- Retail communication mix -- Store management -- Managing the store -- Store layout, design and visual merchandising -- Customer service -- Appendix. Starting your own retail business -- Cases.
Physical Description:
xxxiii, 670 pages : color illustrations, color maps ;
Formatted Contents Note:
Part 1. Part 2. Part 3. Part 4. Part 5.
Publication Date:
[2014]
�2014
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