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Title:
Brand identity now! / ed. Julius Wiedemann.
Author:
Wiedemann, Julius.
General Notes:
"Winning brands from around the world = Erfolgreiche Marken aus der ganzen Welt = Marques لa succلes dans le monde"--Cover., "Winning brands from around the world = Erfolgreiche Marken aus der ganzen Welt = Marques لa succلes dans le monde"--Cover.
Includes index., "Winning brands from around the world = Erfolgreiche Marken aus der ganzen Welt = Marques لa succلes dans le monde"--Cover.
Publisher:
Taschen,
Publication Place:
Kèoln ; Los Angeles :
ISBN:
9783836515849
3836515849
Subject:
Branding (Marketing)
Brand name products.
Markenartikel.
Photographie.
Corporate Design.
Markenartikel.
Markenbekanntheit.
Markenimage.
Photographie.
Produktmarketing.
Visualisierung.
Bildband.
Contents:
Introduction / Peter Knapp -- Case studies. Boost mobile / Ric Peralta -- Cocoon Club / 3deluxe -- Eco Branding / Frederico Gelli -- Museum of arts and design / Michael Bierut -- Explora / Nevenka Marcic -- Illustrative / Roman Bittner -- Preem / Landor -- Obama '08 election campaign / Sol Sender -- Release / Sasha Vidakovic -- Sheffield / Lars Hemming Jorgensen -- The Co-operative / Harry Pearce -- Vaja / Ricardo Drab -- Design is branding / Gui Borchert -- Migrantas / Prof. Enrique Longinotti.
Physical Description:
383 p. : ill. (chiefly col.) ;
Electronic Location:
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018768326&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publication Date:
c2009.
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Media Type:
German
General
HF5415.1255.B735 2009
Normal Circulation
Available
1
GJU019235
Book