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	1. Title: Marketing: An Introduction Publication: Pearson/Education, Harlow : 2015. Edition: 3. ed.
	2. Title: Marketing performativity : theories, practices and devices / edited by Katy Mason, Hans Kjellberg, Johan Hagberg. Key issues in marketing management Publication: Routledge, London : 2018.
	3. Title: Principles and practice of marketing / David Jobber. Author: Jobber, David. Publication: McGraw-Hill, London : 2001. Edition: 3rd ed.
	4. Title: Marketing financial services / by Trevor Watkins and Mike Wright. Author: Watkins, Trevor. Publication: Butterworths, London : 1986.
	5. Title: The complete marketer : 60 essential concepts for marketing excellence / Malcolm McDonald and Mike Meldrum. Author: Mcdonald, Malcolm. Publication: Kogan Page Limited, London ; Philadelphia ; New Delhi : 2013. Edition: 1st edition.
	6. Title: International marketing : an SME perspective / Se�an De B�urca, Richard Fletcher, Linden Brown. Author: De B�urca, Se�an. Publication: Financial Times Prentice Hall, Harlow : 2004.
	7. Title: Handbook of marketing planning / by M.H.B. McDonald. Author: Mcdonald, Malcolm. Publication: MCB Publications, Bradford, West Yorkshire : �1980.
	8. Title: Marketing management and strategy / Peter Doyle and Philip Stern. Author: Doyle, Peter, 1943-2003. Publication: Financial Times Prentice Hall, Harlow, England ; New York : 2006. Edition: 4th ed.
	9. Title: How to style your brand : everything you need to know to create a distinctive brand identity / Fiona Humberstone. Author: Humberstone, Fiona, Publication: Copper Beech Press, [Place of publication not identified] : 2015.
	10. Title: Marketing in hospitality and tourism : a consumer focus / Richard Teare ... [et al.]. Publication: Cassell, London ; New York, NY : 1994.
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