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Title: Consumer behavior : buying, having, and being / Michael R. Solomon.
Author: Solomon, Michael R.
General Notes: International edition., International edition.
Publisher: Pearson/Prentice Hall,
Publication Place: Upper Saddle River, N.J :
ISBN: 0131230115
9780131230118

Subject: Verbraucherverhalten.
Konsumentenverhalten.
Lehrbuch -- Formschlagwort.
Konsum
Konsument/in
Individuum
Kultur
Marketing
Entscheidung
Comportamento del consumatore (psicologia del consumatore)

Edition: 6th ed.
Physical Description: 621 S : Ill.
Electronic Location: http://aleph.unisg.ch/hsgscan/hm00130756.pdf
Publication Date: 2004.

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  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
German General HF5415.32 .S64 2004 Normal Circulation Available 1 GJU017054 Book