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Title
Title:
Consumers and services / Mark Gabbott and Gillian Hogg.
Author:
Gabbott, Mark.
Hogg, Gillian.
General Notes:
Includes bibliographical references and index.
Publisher:
J. Wiley,
Publication Place:
Chichester ; New York :
ISBN:
0471957976 (hb : alk. paper)
0471962694 (pbk. : alk. paper)
Subject:
Customer relations.
Relations marketing.
Service industries -- Marketing.
Professions -- Marketing.
Consumer behavior.
Customer relations -- Case studies.
Physical Description:
xi, 271 p. : ill. ;
Electronic Location:
http://www.loc.gov/catdir/description/wiley031/97045612.html
http://www.loc.gov/catdir/toc/onix01/97045612.html
Publication Date:
c1998.
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Balqa
General
658.812 G 3262
Normal Circulation
Available
1
BU201001074
Book