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1. Title: Theories of mass communication / Melvin L. De Fleur, Sandra Ball-Rokeach.
Author: DeFleur, Melvin L. (Melvin Lawrence), 1923-
Publication: Longman, New York : c1982.
Edition: 4th ed.
2. Title: Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach.
Author: DeFleur, Melvin L. (Melvin Lawrence), 1923-
Publication: Longman, New York : c1989.
Edition: 5th ed.
 
 
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