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Title: Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich.
Author: Marich, Robert.
General Notes: Includes bibliographical references and index.
Publisher: Elsvier/Focal P.,
Publication Place: Amsterdam :
ISBN: 0240806875 (alk. paper)
Subject: Motion pictures -- Marketing.
Motion pictures -- Distribution.
Physical Description: xii, 300 p. : ill.
Electronic Location: http://www.loc.gov/catdir/enhancements/fy0619/2004065952-d.html
http://www.loc.gov/catdir/enhancements/fy0619/2004065952-t.html
Publication Date: 2005.

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  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
JU Main Library General 791.430688 M333 Normal Circulation Available 1 JUF0636751 Book