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1. Title: Database marketing / Ian Linton.
Author: Linton, Ian.
Publication: Pitman, London : 1995.
2. Title: The essential guide to database marketing / John M. Davies.
The John Fraser-Robinson direct marketing series
John Fraser-Robinson direct marketing series.
Author: Davies, John M., 1944-
Publication: McGraw-Hill Book Co., London ; New York : c1992.
3. Title: Strategic electronic marketing : managing e-business / Brad Alan Keindl.
Author: Kleindl, Brad Alan, 1955-
Publication: Thomson/South-Western, Cleveland, Ohio : 2002.
Edition: 2nd ed.
4. Title: Principles of direct and database marketing / Alan Tapp.
Author: Tapp, Alan.
Publication: Financial Times : Pitman Pub. London ; Washington, D.C. : 1998
5. Title: Principles of direct and database marketing / Alan Tapp.
Author: Tapp, Alan.
Publication: Financial Times/Prentice Hall, Harlow ; 2005.
Edition: 3rd ed.
6. Title: Customer and business analytics : applied data mining for business decision making using R / Daniel S. Putler, Robert E. Krider.
Chapman & Hall/CRC the R series
Author: Putler, Daniel S.,
Publication: CRC Press, Boca Raton, FL : �2012.
 
 
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