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1.
Title:
Contemporary marketing / Louis E. Boone , David L. Kurtz.
Author:
Boone, Louis E.
Publication:
Dryden P., New York: 1992.
Edition:
7th ed
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2.
Title:
The marketing environment / John A. Dawson.
Author:
Dawson, John A.
Publication:
Croom Helm, London: 1979.
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3.
Title:
The basic arts of marketing / Ray L. Willsmer.
Basic arts series
Author:
Willsmer, Ray L.
Publication:
Business Books, London: 1976.
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4.
Title:
The basic arts of marketing / Ray L. Willsmer.
Author:
Willsmer, Ray L.
Publication:
Business Books, London: 1984.
Edition:
2nd ed.
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5.
Title:
Maximizing marketing effectiveness / Gordon Wills ... (et al.).
Author:
Wills, Gordon
Publication:
MCB U.P., West Yorkshire: 1985.
Edition:
7th ed.
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6.
Title:
Marketing / G.B. Giles.
M. & E. handbook series
Author:
Giles, G.B.
Publication:
Macdonald and Evans, London: 1977.
Edition:
2nd ed.
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7.
Title:
Industrial marketing / Ralph S. Alexander , James S. Cross and Richard M.Hill.
Author:
Alexander, Ralph S.
Publication:
D.B. Taraporevala, Bombay: 1972.
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8.
Title:
Marketing : environment , concepts and cases / Subhash C. Mehta ; in collaboration with Keshav Prasad.
Author:
Mehta, Subhash C.
Publication:
Tata McGraw-Hill, New Delhi: 1980.
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9.
Title:
The Wall Street journal on marketing / Ronald Alsop , Bill Abrams.
Author:
Alsop, Ronald
Publication:
Universal Book Shall, New Delhi: 1989.
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10.
Title:
Teacher's guide to marketing decisions / Peter Tinniswood.
Universtanding business
Author:
Tinniswood, Peter
Publication:
Longman, London: 1981.
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