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Title: Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy.
SAGE advanced marketing series
Advanced marketing series (Los Angeles, Calif.)
Main Entry: Ormrod, Robert, author.
Henneberg, Stephan C. M., author.
O'Shaughnessy, Nicholas J., 1954- author.
Publisher: SAGE,
Publication Date: 2013.
Publication Place: Los Angeles, Calif. :
ISBN: 9780857025807
0857025805
9780857025814
0857025813
Subject: Campaign management.
Marketing.
Marketing
Marketing.
marketing.
Politics and Government.
Politikmarketing
Politics and Government.
Series: SAGE advanced marketing series
Advanced marketing series (Los Angeles, Calif.)
Contents: Introduction -- Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing. -- Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management.

Cover Image:

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	Agency:	Collection:	Call No.:	Item Type:	Status:	Item Notes:	Barcode:	Media Type:
	Yarmouk	General	JF2112.C3 O76 2013	Normal Circulation	Available	الكتاب موجود في الطابق الثاني	YU603599	Book