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Title: Translating promotional and advertising texts / Ira Torresi.
Translation practices explained
Main Entry: Torresi, Ira, Author.
Publisher: Routledge,
Publication Date: 2021.
Publication Place: Abingdon, Oxon ; New York, NY :
ISBN: 9781138566040
9781138566057
9781003131595
Subject: Advertising -- Translating -- Textbooks.
Translating and interpreting -- Textbooks.
Series: Translation practices explained
Edition: Second Edition.
Contents: Introduction: Why a book on the translation of promotional texts? -- Promotional translation and professional practice -- Key issues in promotional translation -- Translating self-promotion -- Translating business-to-business promotion -- Translating institutional promotion -- Translating business-to-consumer promotion.
Cover Image: http://images.amazon.com/images/P/9781003131595.jpg
http://images.amazon.com/images/P/9781138566057.jpg
http://images.amazon.com/images/P/9781138566040.jpg

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  Agency: Collection: Call No.: Item Type: Status: Copy: Barcode: Media Type:
Balqa General 418.02 T 6742 Normal Circulation Available 1 BU201019332 Book