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Title: Handbook on key performance indicators for tourism marketing evaluation / [co-written by Kirsty MacMillan and Jim Eccleston ; Jon Munro co-authored the handbook and did the final editing].
Main Entry: MacMillan, Kirsty, author.
Eccleston, Jim, author.
Munro, Jon, author, editor.
World Tourism Organization, issuing body.
European Travel Commission, issuing body.
Publisher: World Tourism Organization ; European Travel Commission,
Publication Date: [2017]
Publication Place: Madrid, Spain : Brussels, Belgium :
ISBN: 9284418518
9789284418510
Subject: Tourism -- Marketing.
Tourism -- Marketing -- Evaluation.
Contents: Chapter 1 Introduction. Chapter 2 Key insights from members' survey. Chapter 3 Contemporary marketing evaluation. Chapter 4 Offline consumer marketing activities. Chapter 5 Online consumer-marketing activities. Chapter 6 Trade and B2B marketing activities. Chapter 7 Overarching marketing evaluation.

Cover Image:

http://images.amazon.com/images/P/9284418518.jpg

http://images.amazon.com/images/P/9789284418510.jpg

	Agency:	Collection:	Call No.:	Item Type:	Status:	Item Notes:	Barcode:	Media Type:
	Yarmouk	General	G155.A1 M33 2017	Normal Circulation	Available	الكتاب موجود في الطابق الأول	YU561219	Book