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Title:
Critical Discourse Analysis of Chinese Advertisement Case Studies of Household Appliance Advertisements from 1981 to 1996 / by Chong Wang.
Main Entry:
Wang, Chong. author.
SpringerLink (Online service)
Publisher:
Springer Singapore : Imprint: Springer,
Publication Date:
2017.
Publication Place:
Singapore :
ISBN:
9789811046216
Subject:
Linguistics.
Applied linguistics.
Semiotics.
Linguistics.
Applied linguistics.
Semiotics.
Contents:
Abstract -- Introduction -- Chapter 1 The Context of Chinese Advertising Development before and after 1978 -- Chapter 2 Review of the Literature -- Chapter 3 Methodology and Research Design -- Chapter 4 Analysis of Profiles and Visual Discourse -- Chapter 5 Verbal Discourse Analysis -- Chapter 6 Conclusion -- Bibliography -- Appendices.
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Springer eBooks
Printed edition: 9789811046209
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JUST Main Library
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P129-138.7222
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Available Online
-784666
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