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Title:
Pharmaceutical Advertising as a Source of Consumer Self-Empowerment Evidence from Four Countries / by Isabell Koinig.
Forschungsgruppe Konsum und Verhalten
Forschungsgruppe Konsum und Verhalten
Main Entry:
Koinig, Isabell. author.
SpringerLink (Online service)
Publisher:
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
Publication Date:
2016.
Publication Place:
Wiesbaden :
ISBN:
9783658131340
Subject:
Marketing.
Globalization.
Markets.
Health economics.
Medical economics.
Economics.
Health economics.
Emerging Markets/Globalization.
Marketing.
Series:
Forschungsgruppe Konsum und Verhalten
Forschungsgruppe Konsum und Verhalten
Edition:
1st ed. 2016.
Contents:
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment.
Related Records:
Springer eBooks
Printed edition: 9783658131333
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JUST Main Library
Electronic Resources
RA410-410.9
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Available Online
-760923
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