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Title
Title:
Conferences and conventions : a global industry / Tony Rogers.
Events management series
Events management series.
Main Entry:
Rogers, Tony, 1945-, author.
Publisher:
Routledge,
Publication Date:
أ2013.
Publication Place:
Milton Park, Abingdon, Oxon [England] ; New York, N.Y. :
ISBN:
9780415526685
041552668X
9780415526692
0415526698
9780203119402
0203119401
Subject:
Congresses and conventions -- Economic aspects.
Congresses and conventions -- Management.
Convention facilities.
Kongre ve konferanslar -- Ekonomik aًc¸dan.
Kongre ve konferanslar -- Yèonetim.
Toplant¸ salonlar¸
Congresses and conventions -- Economic aspects.
Congresses and conventions -- Management.
Convention facilities.
Konferenz.
Management.
Event-Marketing.
Tagungswirtschaft.
Series:
Events management series
Events management series.
Edition:
Third Edition.
Contents:
1. A global industry -- 2. The structure of the conference industry -- 3. The economics of conferences and conventions -- 4. Conference industry marketing activity -- 5. Conference management : an organizer's perspective -- 6. Conference management : a venue perspective -- 7. A people industry -- 8. Leading industry organizations -- 9. The future of the conference industry -- Case studies.
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Results 1 - 1 of 1
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Media Type:
Yarmouk
General
AS6 .R64 2012
Normal Circulation
Available
الكتاب موجود في الطابق الأول
YU557134
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