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Title: Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making / by Peter S.H. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels.
International Series in Quantitative Marketing,
International series in quantitative marketing,
Main Entry: Leeflang, Peter S.H. author.
Wieringa, Jaap E. author.
Bijmolt, Tammo H.A. author.
Pauwels, Koen H. author.
SpringerLink (Online service)
Publisher: Springer New York : Imprint: Springer,
Publication Date: 2015.
Publication Place: New York, NY :
ISBN: 9781493920860
Subject: Business.
Marketing.
Management.
Operations research.
Decision-making.
Business and Management.
Marketing.
Management.
Operation Research/Decision Theory.
Series: International Series in Quantitative Marketing,
International series in quantitative marketing,
Contents: Building models for markets -- Model specification -- Data -- Estimation and testing -- Validation and testing -- Re-estimation: introduction to more advanced estimation methods -- Examples of models for aggregate demand -- Individual demand models -- Examples of database marketing models -- Use: implementation issues -- Appendix A: Matrix algebra.
Related Records: Springer eBooks
Printed edition: 9781493920853
Cover Image: http://images.amazon.com/images/P/9781493920860.jpg

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