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Title: Conferences and conventions : a global industry / Tony Rogers.
Events management series
Events management series.
Main Entry: Rogers, Tony, 1945-
Publisher: Routledge,
Publication Date: c2013.
Publication Place: Milton Park, Abingdon, Oxon [England] ; New York, N.Y. :
ISBN: 9780415526692 (pbk.)
0415526698 (pbk.)
Subject: Congresses and conventions -- Economic aspects.
Congresses and conventions -- Management.
Convention facilities.
Series: Events management series
Events management series.
Edition: 3rd ed.
Contents: 1. A global industry -- 2. The structure of the conference industry -- 3. The economics of conferences and conventions -- 4. Conference industry marketing activity -- 5. Conference management : an organizer's perspective -- 6. Conference management : a venue perspective -- 7. A people industry -- 8. Leading industry organizations -- 9. The future of the conference industry -- Case studies
Cover Image: http://images.amazon.com/images/P/9780415526692 (pbk.).jpg
http://images.amazon.com/images/P/0415526698 (pbk.).jpg

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JU_Aqaba_Branch General 060 R729 Normal Circulation Available 1 JUF0743927 Book