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Title: The 22 immutable laws of branding : how to build a product or service into a world-class brand / Al Ries and Laura Ries. Twenty-two immutable laws of branding
Twenty-two immutable laws of branding Twenty-two immutable laws of branding
How to build a product or service into a world-class brand Twenty-two immutable laws of branding
Main Entry: Ries, Al.
Ries, Laura.
Publisher: HarperBusiness,
Publication Date: c2002.
Publication Place: New York :
ISBN: 0060007737
9780060007737
Subject: Branding (Marketing)
Marketing -- Decision making.
Internet marketing.
Edition: 1st ed. [expanded].
Contents: The 22 immutable laws of branding -- The 11 immutable laws of internet branding.

Cover Image:

http://images.amazon.com/images/P/9780060007737.jpg

http://images.amazon.com/images/P/0060007737.jpg

Agency:	Collection:	Call No.:	Item Type:	Status:	Copy:	Barcode:	Media Type:
German	School of Architecture and Built Environment	HD69.B7 R53 2002	Normal Circulation	Available	1	GJU019717	Book
German	School of Architecture and Built Environment	HD69.B7 R53 2002	Normal Circulation	Available	2	GJU019718	Book