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Title: Globalizing tobacco control anti-smoking campaigns in California, France, and Japan / Roddey Reid.
Tracking globalization
Tracking globalization.
Main Entry: Reid, Roddey, 1952-
ebrary, Inc.
Publisher: Indiana University Press,
Publication Date: c2005.
Publication Place: Bloomington :
ISBN: 0253218098 (pbk. : alk. paper)
0253346673 (hbk. : alk. paper)
Subject: Smoking -- Government policy -- Cross-cultural studies.
Smoking -- Government policy -- California.
Smoking -- Government policy -- France.
Smoking -- Government policy -- Japan.
Smoking -- California -- Prevention.
Smoking -- France -- Prevention.
Smoking -- Japan -- Prevention.
Electronic books.
Series: Tracking globalization
Tracking globalization.
Contents: Global and local strategies: state and NGO initiatives, community mobilization, and social marketing -- The dynamics of collaboration and community input in the media campaign -- The campaign against secondhand smoke: family, ethical subjects, and the social body -- Revising late modernity: smoking as icon of industrialism and the cold war in public health and media culture -- France: unexceptional exceptionalism? -- Japan: in the shadow of colonialism and Japan tobacco.

Cover Image:

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